In 2014 we worked with agency B-Reel, Marvel Studios and Google, to create a Guardians of the Galaxy viral site in the form of a corporate website for intergalactic travel agency “Galaxy Getaways”. The website allowed Marvel fans to explore three new planets from the Marvel Cinematic Universe (Xandar, Morag and Knowhere).
Using Google Street View, fans were launched into the outer reaches of the galaxy to explore exotic locations like the caves of Morag or the grimy back alleys of Knowhere.
Very clever, and very fun viral marketing
There was also the opportunity for fans to get to know the Guardians of the Galaxy through a series of interactive games including “Find Groot” a Google Street View game that takes place in the city centre of Xandar, or take and share social quizzes that showed what Guardian they are most like.
Our role was to create and implement an audio design that gelled with the films unique look and sound. We worked with as-yet-unreleased footage from the film, re-designing whole scenes to work with the site, adding site wide UI sound effects and ambiences as well as designing sound for three mini games.
As Marvel fans we loved this experience and it was an honour to introduce the fricking Guardians of the Galaxy to the universe.
One of the more clever film promotions from a studio