We collaborated with UNIT9 and Nike to create a one-of-a-kind experience marking the launch of the Nike Pegasus Turbo. The brand wanted an in-store launch experience as turbo-charged as the shoe; something that allowed fans to fly higher and higher the faster they ran.
The experience was revealed in the flagship store in Berlin where runners could test-drive the new sneakers on a treadmill positioned in front of a giant backdrop. As runners ran their way through a virtual Berlin, Paris and London, they could see their surroundings change in real-time. Real-time visuals need real-time music, and that’s where we came in.
The great part was we could offer the best sound quality and a unique experience to each user. Great learnings from it and a happy client.
Martino Butti, Executive Producer, Unit9