We collaborated with UNIT9 and Nike to create a one-of-a-kind experience marking the launch of the Nike Pegasus Turbo. The brand wanted an in-store launch experience as turbo-charged as the shoe; something that allowed fans to fly higher and higher the faster they ran.

The experience was revealed in the flagship store in Berlin where runners could test-drive the new sneakers on a treadmill positioned in front of a giant backdrop. As runners ran their way through a virtual Berlin, Paris and London, they could see their surroundings change in real-time. Real-time visuals need real-time music, and that’s where we came in.

Using a modified treadmill UNIT9 fed data into a game engine, mapping the speed of the treadmill, the fan and the lights. Taking into account these parameters, we composed, produced and built a bespoke, generative soundtrack that could change and adapt to the runners experience.